The Story

Butch was established in 1964, Ruawai, New Zealand, when founders Ian and Lorraine Roby created the meat roll as a healthy, safe and balanced alternative to feeding uncooked meat to dogs.

Their new concept was well accepted and the business grew steadily. Then, in what could have been a fatal blow, their entire factory was destroyed by fire. Instead of seeing this as a setback they were inspired to move to Auckland and rebuild.

Today Bpf produces over 6 million dog and cat rolls annually and has one of the most efficient and innovative pet roll manufacturing facilities.

Made with 100% NZ Fresh Meat

Our selection of beef, lamb and chicken is collected from the MPI licensed establishments daily and is processed within hours. Our factory is licensed by the MPI, whose officer’s frequent visits ensure all preparation, cooking, processing, packing and procedures meet their exacting requirements.

Butch Pet Foods

  • Butch is dedicated to creating products that improve the health and life of your pets.

  • In natural life dogs and cats eat a moisture rich diet, fresh meat, which has a moisture level just over 70%, the same as Butch rolls. Water is your pets most essential nutrient, it’s required for almost every biochemical reaction in their bodies.

  • All Butch rolls are complete and balanced providing the nutrient levels established by AAFCO. Wherever possible, added vitamins and minerals are in a natural form, including calcium and phosphorus from bone, Omega-3 from fish and Chondroitin from cartilage.

  • Bpf rolls contain: No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, No Ethoxyquin, No Propylene Glycol and are Low Salt. Selected rolls contain No Red Meat.

  • Bpf does not conduct or commission any testing on animals.

MPI Certification

New Zealand has stringent bio-security measures, strict quarantine laws, high levels of food traceability and worldwide recognition for its disease-free status. This includes pet food, which in New Zealand is controlled by the MPI (Ministry of Primary Industry).